Sugarfish is the best new place to eat in Lower Manhattan for sushi-loving locals.
An L.A.-based cult sushi spot, Sugarfish has launched its first location outside of California, and it’s located in Flatiron, Manhattan.
New Yorkers aren’t exactly starved for awesome sushi pit-stops throughout the city – the recent opening of Akashi has been one of our best additions of late – but Sugarfish promises to deliver the same upscale quality of sushi, at affordable prices so now the good people of New York City can finally see what all the fuss is about.
Chef Kazunori Nozawa is behind the brand which started in California eight years ago. His goal is simple: to offer up omakase-style sushi at an affordable price point (and not sacrificing the quality of the fish). Naturally, the result was successful, and Sugarfish has opened several locations throughout the greater Los Angeles area. Now, the first ever east coast version has landed on East 20th Street.
Customers can enjoy plates of raw fish ordered either à la carte or from the ‘Trust Me’ omakase menu which offers traditional sushi, hand rolls, sashimi and edamame all for under $40. Another of Sugarfish’s standout signatures includes their warm sushi rice which is said to work as a perfect contrast to the temperature and texture of the raw fish.
The two-story location in Flatiron seats 43 on the main floor with a further upstairs bar area for customers to drink at once they beat the inevitable queue outside and wait on their table inside. Seating is available on a first-come, first-served basis and, if L.A is anything to go by, there will be queues so prepare yourself.